Real time in the Societal Web is increasing the speed and frequency of updates and businesses and companies are fighting for attention.
Fortunately the big brands are not yet in the conversation to the extent they could be, but they are coming. we better watch out. When they get here in earnest they will change the landscape.
Seth Godin said :
I was talking with a senior marketer at one of the most famous brands in the world last week. She said, “executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us, and say, ‘take it down!’ Of course, I have to explain that I can’t take it down. No one can.”If your brand has any traction at all, people are talking about you. Of course, they’ve always talked about you, but now they’re doing it in writing, in video and in public.
How very true – and what a difference it makes too. Nowhere to hide means nowhere to run to. No-one knows how to do it well, but some know how to do it, and they are learning fast.
What happens when all the brands are in the social media space though? Where do we go then? It’ll get harder to get noticed, at them moment the noise is our noise, not theirs, but when it’s just noise will we be able to filter it?
Real time on Ecademy, Friendfeed, Twitter and elsewhere makes it possible to wash past people’s eyes, but to get really noticed do we have to get more extreme, louder or smarter?
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