ATLAS Introduction
When we work in the Societal Web we are publishing and connecting people to knowledge, skills and experience in the information and people that we can pass on to them, as well as creating our own content sharing our knowledge, thoughts, ideas, innovations, products and services. When we publish this material in the Societal Web it’s available to anyone and it’s sometimes difficult to see who the audience we are seeking to find actually is.
Publishing on the Societal Web
When we publish any material on the Societal Web we generally publish it in public, so that, in theory, anyone may happen across that content as they browse the Societal Web in general.
For most people the content we provide will not be relevant or may be untimely. By really understanding the audience we seek to attract we can hopefully provide a better, more targeted way of publishing that will remain in public but not necessarily for the public.
Our aim, then, is to allow those who come across it to decide if that content is for them and, if so, to take action to enable us to identify them as part of our audience and enable us to hone the content we provide in future to be more targeted and more specific for them.
We have to do more though, we need to encourage our audience to let us know they are there, by making the content engaging and comment-able, we’ll learn about those who comment, but we also need to think about how we attract the less engaged to tell us they are reading. We’ll talk about that some more in later articles.
We need to think about Reading Styles in the Societal Web and question Who are you talking too as well and structure content to match the result of that analysis.
In a series of articles we’ll be discussing the techniques that enable you to both identify your audience more effectively and to target your content for them more effectively, too.
{ 0 comments }
